Groupee was a pay-sharing app designed to make group payments seamless and socially effortless. Originally built for splitting restaurant bills, it was redesigned to support any shared expense – from housemate bills to event tickets.
As Design Lead, I led the end-to-end redesign, from mapping user flows and testing prototypes to delivering final UI.
Industry: Fintech
BugHerd is a website feedback tool used by agencies.
As Design Lead, I've been working to shape BugHerd's product experience since 2020. Most notable projects include redesigning the product UI, the UX of 'guest' users and continuous refinement of the user onboarding.
Industry: SaaS
Invito was a previous side-hustle of mine offering wedding invitation websites.
Industry: Weddings
BugHerd is a website feedback tool used by agencies.
I've been working with the BugHerd marketing team since 2020 to optimise the website through CRO experiments (A/B testing) and testing/validating channels for growth.
Industry: SaaS
A small sample of the websites and web apps I've designed during my time working in creative and digital agencies.
Industries: Arts & Culture, Education, Fashion, Property, Tech
Whether it's finding product-market-fit or the next source of growth – or even just delivering kick-arse brand experiences – I bring clarity, craft, and impact to every stage of the journey.
Startups and SaaS companies with exciting challenges to solve. Whether that's validating a new product, or iterating/scaling on an existing one.
Small-to-medium businesses that are looking to enhance their brand or launch their website.
Creative/digital agencies that need a gun-for-hire.
✅ Yes, I'm available for project-based work. To book my services, get in touch.
🤔 I am currently not available for a permanent/full-time role ...unless you're talking about a life-changing opportunity.
