Hi, I’m Richy. I work with startups and SaaS companies to create great products and brands.
📍 Currently working as the Product Design Lead @ BugHerd.
✍️ Here are some things I’ve published.
🤝 Want to hire me? Here is what I can offer.
Groupee was a pay-sharing app designed to make group payments seamless and socially effortless. Originally built for splitting restaurant bills, it was redesigned to support any shared expense – from housemate bills to event tickets.
As Design Lead, I led the end-to-end redesign, from mapping user flows and testing prototypes to delivering final UI.
Industry: Fintech
BugHerd is a website feedback tool used by agencies.
As Design Lead, I've been working to shape BugHerd's product experience since 2020. Most notable projects include redesigning the product UI, the UX of 'guest' users and continuous refinement of the user onboarding.
Industry: SaaS
Invito was a previous side-hustle of mine offering wedding invitation websites.
Industry: Weddings
BugHerd is a website feedback tool used by agencies.
I've been working with the BugHerd marketing team since 2020 to optimise the website through CRO experiments (A/B testing) and testing/validating channels for growth.
Industry: SaaS
A small sample of the websites and web apps I've designed during my time working in creative and digital agencies.
Industries: Arts & Culture, Education, Fashion, Property, Tech
Whether it's finding product-market-fit or the next source of growth – or even just delivering kick-arse brand experiences – I bring clarity, craft, and impact to every stage of the journey.
Startups and SaaS companies with exciting challenges to solve. Whether that's validating a new product, or iterating/scaling on an existing one.
Small-to-medium businesses that are looking to enhance their brand or launch their website.
Creative/digital agencies that need a gun-for-hire.
✅ Yes, I'm available for project-based work. To book my services, get in touch.
🤔 I am currently not available for a permanent/full-time role ...unless you're talking about a life-changing opportunity.
To give you an idea of how a long project may take:
• A typical ux/ui project to concept a greenfield product/app could take anywhere between 4-6 weeks.
• A typical website development project could take anywhere between 6-12 weeks.
• A typical branding project could take anywhere between 4-8 weeks.
These are rough timeframes. For a more accurate estimate, get in touch.
Yes. Video calls and emails will be the primary methods of communication, when we work together on a project.
Yes, I can build your website. I recommend using Webflow to build and manage your website.
If you require a different CMS, I will work with a third-party supplier that offers web development for that CMS.
There are currently 4 remaining project spots available for Q4 2025. Use the contact form on this website to discuss your project with me directly.
Spots are limited as I aim to give each project the time and focus they require.
